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Posted by:
DEEPAK PRABHU.M
Article
viewed:
1249 times |
Search Engine Optimization
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Search Engine Optimization
Description:
Designing a Web site so
that search engines easily find the pages and index them. The goal is
to have our website page be in the top 10 results of a search.
Optimization includes the choice of words used in the text paragraphs
and the placement of those words on the page, both visible and hidden
inside meta tags. Search engines use different criteria for indexing,
and those criteria may change.
Search Engine Optimization (SEO) involves optimizing a website so that it will be likely to get good ranking on search engines.
SEO is an important discipline for webmasters to learn because it will
directly affect where you rank on the search engines people use
to find your site. Thus SEO is a set of methodologies aimed at
improving the visibility of a website in search engine listings.
To obtain maximum search engine visibility, a
website must tailor itself to be found by its target audience through
internet searches. If
a site is to be found, it must contain keyword phrases that match the
phrases the target audience is typing into search queries. These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on an algorithm. Search engine optimization is the process of configuring a website to be more visible to its target audience.
History:
SEO began in the mid-1990s, as the first search
engines were cataloging the early Web. Many site owners quickly learned
to appreciate the value of a new listing in a search engine, as they
observed sharp spikes in traffic to their sites.Site owners soon began
submitting their site URLs to the engines on a regular basis, and began
modifying their site to accommodate the needs of search engine spiders,
the software programs sent out to explore the Web. Special features
such as meta tags became a common feature of sites that sought out
high-ranking listings in search engine result pages (the so-called
"SERPs").
Content optimization:
A site may contain many commonly-searched keywords
but these will not show up on the first pages of a search if they are
not deemed
important For example, if a webpage is started and it contains the
word Wikipedia and subsequently Wikipedia is typed into Google, the chances of the newly created site appearing in even the first million results is slim.
The content of each webpage is
objectively evaluated by analyzing included keywords. While previous
analysis used the now out-dated keyword density method, the analysis now includes factors such as proximity, distribution, co-occurence, and on-topic issues.
Methods commonly used to optimize content include:
- Lightening the graphic density
- Centering site sections on certain keywords
- Avoiding content that is not spidered well (such as Flash and frames)
- Including keywords in alt tags of graphics
-
Emphasizing quality and originality (over copied or duplicated content
that is penalized by most search engines)
- Including fresh and frequently updated content
- Adding a "site map" page to guarantee effective spidering of entire site
Search Engine Secrets To Ranking Your Site At The Top:
The main criteria are as fallows:
- The Proper Domain Name
- The Best Keyword Title
- The Best Keyword Marketing Phrase
- A higher number of Links
Why search engine marketing is so important today?
Below are a few facts which indicates that search
engine marketing should form an integral part of every web promotion strategy.85% of Internet users find websites through search engines.90% of Internet users do not go past the top 30 search
engine results. They simply type something else in if they can t find a
relevant site.75% of Internet users have the intention of purchasing a product or service when using search engines.
Benefits of Search Engine Optimization can be
achieved only by forming some of the SEO campaign. It is very essential
for your company s
marketing strategy over the web. Search Engine Optimization is the only
most beneficial and fruitful way of reaching the
high profit margins by marketing on the web. As the survey shows that
85% of Internet users find websites through search engines.
To make your business more successful online, you need to start a search engine optimization campaign.If
you aren t in the top 10 for your market, you are unlikely to get much
traffic from any search engine. And Google is the most important search engine in the world today.
Here are some facts to illustrate why:
Fact:
Google supplies search results to some of the largest Internet search
firms. This means if you have #1 ranking on Google, you most likely
will have a #1 ranking on Yahoo, AOL, Netscape, and Earthlink too!
Fact:
Google allows you to achieve a Top 10 ranking for FREE,without needing
to pay for advertising or to have your site "reviewed". Yahoo now
charges $300 every year to be "considered" in their search directory.
Top search results in major Search Engine provide
you with a world wide and global exposure with just some of the SEO
promoting techniques.. This SEO Promotion
increases visibility of your website. A Top 10 ranking on the Google
search engine can generate a substantial amount of daily traffic to
your website at minimal cost.
Achieving search engine
positioning, just does not gives better Page Rank, but it increases web
traffic on your site. This traffic may be some times fruitful and may
help you
in achieving better goals and Increases leads, sales and profits
from your website. Search Engine Optimization improves your online
presence and the SEO strategies also help in increasing your company s reputation. And this reputation can also help you achieving customer confidence.
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